As business brokers we are always asked about how the sale of a business is kept confidential. For various reasons 99% of sellers don’t want their business name advertised. If you are worried about this you are not alone. Business owners are always concerned about key employees finding out, suppliers, customers as well as even family members.
We can assure all potential sellers that they will be in complete control of all marketing materials, we will not advertise the business name and we will only advertise the business in a way that you are happy with. All potential buyers will also have to sign a confidentiality agreement before they know the business name or see any financial information about the business.
This is such a common concern and rest assured business brokers are professionals and used to dealing with the confidentiality of a business sale.